Bargain high street fashion in London

London is a great place to shop for the latest fashions, even if you're on a budget.

London's high streets are packed with fantastic shops where you can get the latest fashions without a designer price tag.


This low-budget brand is massively popular with dedicated followers of fashion. Stock changes constantly and you'll often find designer-inspired pieces appearing on the rails just weeks after their catwalk debut. The two biggest Primark stores in London are both on Oxford Street, one at the Marble Arch end, and the new flagship near to Tottenham Court Road.


A favourite with celebrities and their stylists, Topshop has a huge selection of cheap clothes and accessories. Fashion icon and model Kate Moss is such a big fan that she's even designed several ranges for the store. The flagship store at Oxford Circus is the ultimate shopping experience. Spread over four floors, you'll find a vintage section, designer collections, tall and petite ranges, accessories, shoes, menswear and more.


Blending designer looks with low prices, Zara's clothes are well-cut and stylish. Its understated pieces have become a favourite in the fashion world, with the Duchess of Cambridge, Selena Gomez and Coleen Rooney among its fans. The Spanish chain is at the higher end of the budget market, but it is still a great place to pick up a bargain, particularly smarter clothes and suits.

Forever 21

American retailer Forever 21 has two London stores, on Oxford Street and at Westfield Stratford. The brightly-lit shops are packed with clothing, offering everything from basic T-shirts, to dresses, to high fashion looks straight off the catwalk – all at low prices.

New Look

For high street trends at low prices, head to New Look. It's great for wardrobe essentials like jeans and tops, and you'll find some of the best-priced shoes and boots on the high street. New Look also stocks its own range of jewellery, offering on-trend pieces at great prices. 

TK Maxx

A determined hunt through the endless rails at TK Maxx is sure to bag you some bargains. Their philosophy is to offer big labels at small prices on everything from fashion to homeware. The flagship branch at Charing Cross offers four floors of bargains to search through, and an estimated 5,500 pairs of shoes for sale! There are daily deliveries of new stock, so one visit is never enough.


For high fashion on a budget, head to H&M. You'll find good quality essentials at great prices, plus plenty of colourful, on-trend pieces. H&M has also proved its fashion credentials by collaborating with international designers and style icons, including Beyoncé, Isabel Marant and Alexander Wang, who have created capsule collections. Stock varies from branch to branch, but menswear, maternity, childrenswear and plus size collections are available. H&M's Oxford Street flagship store was relaunched in March 2013 with a shoe zone, chill out lounge and 80 changing rooms. 


Japanese clothing company Uniqlo is great for chic casuals, like a cheap Gap. Stock up on funky tops, trousers, knitwear and outerwear in the latest colours. Uniqlo has a rapidly changing range of designer T-shirts, most recently working with French fashion designer Ines de la Fressange. If your style is casual but funky, check it out. 

River Island

To get an edgy look that won't break the bank, head to River Island. The clothes range from studded jackets, to jumpsuits, to tribal prints. You'll also find plenty of funky accessories and shoes. Pop star Rihanna even designed three collections for the chain.

Dorothy Perkins and Burton

If you're looking for stylish wardrobe staples at reasonable prices, try Dorothy Perkins. The store offers basics such as jeans, cardigans and smart workwear. You'll also find a great range of pretty dresses, as well as a tall, petite and maternity range. Accompanying most branches is the menswear arm, Burton, which offers a good range of affordable trousers, shirts, t-shirts and suits.