Shop for top British design in London

The UK has produced some of the world's best designers and London is a great place to find them all in one city.

London offers you a fabulous choice of British designers – whether you want to visit their flagship stores or see them all together in one of London's department stores.

Many of the designers below have studied or lived in London, cementing its place as one of the world's most creative cities.

Victoria Beckham

Former Spice Girl Victoria Beckham launched her first fashion collection in 2008. It was well received and the brand has grown ever since to include a sister line (Victoria, Victoria Beckham), accessories, and eyewear. All four Victoria Beckham lines are developed at her studio in London, and the brand’s first store opened in Mayfair in 2014.

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Ozwald Boateng

One of London's hottest tailors, Ozwald Boateng has been credited with shaking up Savile Row and has cut stylishly modern suits for the likes of Jude Law, David Bowie, Mick Jagger and Robbie Williams. Showing off Boateng's signature sharp cuts and colours, his flagship store is a shrine to beautiful and dazzling bespoke tailoring.

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Grace Wales Bonner

Grace Wales Bonner. Image by Jamie Morgan. Image courtesy of DLX.
Born in south London, Grace Wales Bonner graduated from Central Saint Martins in 2014 and has already caught the eye of the fashion world’s elite and celebrities, including The Duchess of Sussex. Find her elegant and timeless threads at Browns and Dover Street Market. Read More

Burberry

British luxury fashion house Burberry is perhaps best known for its striking, much-copied tartan. It's also famous for its iconic trench coat, invented by founder Thomas Burberry. Holder of Royal Warrants, the brand has used famous faces such as Kate Moss, Agyness Deyn and Emma Watson to model their goods.

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Charlie Casely-Hayford

Charlie Casely-Hayford. Image by Rory van Millingen. Image courtesy of Casely-Hayford.
Having graduated from Central Saint Martins, Charlie Casely-Hayford launched his fashion brand aged just 22, alongside his late father Joe Casely-Hayford, a leading British fashion designer in his own right. Book an appointment for a bespoke fitting at the Casely-Hayford shop in Marylebone for bespoke men's and women's tailoring with a contemporary twist. Read More

Stephen Jones

Italian Vogue described milliner Stephen Jones' hats as the most beautiful in the world. The British designer has created hats for Dita von Teese, Kylie Minogue, Madonna and countless other celebrities. He even co-curated an exhibition of hats at the V&A. See the full current collection or book a consultation at his store in Covent Garden.

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Stella McCartney

London-born Stella McCartney is one of Britain's hottest celebrity designers and even designed the Team GB and ParalympicsGB kits for the 2012 and 2016 games. For classic Stella chic and a relaxed browsing experience, visit the Old Bond Street flagship store or the newer Fulham Road branch.

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Alexander McQueen

Londoner Alexander McQueen was known for intricate tailoring that juxtaposed strong and fragile fabrics. Since his death, the fashion house has developed under Sarah Burton (who designed Kate Middleton's wedding dress). Shop for McQueen creations at the Bond Street flagship, which includes a dedicated space for exhibitions, talks and archived designs.

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Rigby & Peller

Counting celebrities such as Scarlett Johansson among its glamorous clientele, this luxury corsetière has been in business since 1939. If you have the right bank balance, you can find exactly the right fit as the company prides itself on its expert service. Rigby & Peller offers a bespoke service and also carries an impressive collection of ready-to-wear lingerie and swimwear.

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Paul Smith

The king of British men's fashion is Sir Paul Smith and his label celebrates classic British tailoring with a twist. The trademark bright striped shirts and loud cufflinks, wallets and accessories are instantly recognisable. Pick up mens and womenswear as well as watches, fragrances, furniture and more at Paul Smith stores all over London, including Floral Street in Covent Garden.

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Philip Treacy

Irish milliner Philip Treacy designed no fewer than 36 of the stunning hats worn at Kate Middleton and Prince William's wedding. As well as bespoke hats and hair pieces, his Belgravia boutique also sells a selection of haute couture accessories. Treacy was awarded an honorary OBE for services to the British fashion industry in 2007.

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Vivienne Westwood

The pioneer of the punk look in the 1970s, Vivienne Westwood is now part of the international fashion elite and has become something of a national treasure. Her designs are immediately recognisable for their immaculate cut, eccentric design and voluminous use of fabric.

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